Usana2015

Medical onboarding app

The Project

Usana sells vitamins and nutritional supplements around the world. The client asked to gamify the on-boarding experience of one of their app, where the user has to answer multiple questions about their health.

My Contribution

I designed a set of badges, icons and the look of a customizable avatar. I proposed a very simplified geometric look, so that the avatar could easily adapt depending on countries. Later iteration steered towards a more anatomic approach.

Badges

Daybreak Diva
Daybreak Diva
Night Owl
Night Owl
Emperor Siesta
Emperor Siesta
Yo Ming Award
Yo Ming Award
King Size
King Size
Big Kisser
Big Kisser
Baby Steps
Baby Steps
Cosmic Body
Cosmic Body
Mega Watts
Mega Watts
Beau Bro
Beau Bro
Captain Immunity
Captain Immunity
Yo Mama
Yo Mama
Mindful Maven
Mindful Maven
Rather Ripped
Rather Ripped
She Said
She Said
Eternalizer
Eternalizer
Electrifier
Electrifier
Happy Birthday
Happy Birthday
Vitameister
Vitameister

Stylized Avatar

Caucasian avatar
Asian avatar
African avatar

He animates

Tall personShort person

Measures it's daily activity

Person on a wheelchair
Person seated
Person standing
Person biking
Person skying

And lives in a flat world

Scale
Bedroom
Bed

Humanoid alternative

Caucasian coupleAfrican coupleHispanic coupleAvatar couple

Relaxing with his stress ball

Hand squeezing ballHand squeezing ballHand squeezing ballHand squeezing ballHand squeezing ball

What's your average health status?

Sedentary
Worried
Walking
Jumping

What's your average health status?

Take two.

In bed
Seated
Standing
Climbing

How much activity do you do on an average day?

Reading in bed
Working on the computer
Stretching
Lifting weights

How much activity do you do on an average day?

Take two!

Workign on the computer
Replacing light bulbs
Walking the dog
Carrying boxes

How stressed are you?

Very stressed
Stressed
Worried
Zen

What's your daily sun exposure?

Sunbathing
Under the umbrella
Cloudy day
Night sky

How much do you smoke?

Don't smoke
Two cigarettes
Smoking often
Half pack a day
A pack a day

Have any allergy?

No allergies
Cold sometimes
Cold often
Cold always

How much stress do you feel?

Take two!

Sick
Beaten up
Normal
Happy

Iconography

Still have time?

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